Sales & Marketing

You must spread the word about your business if you want to reach your sales goals. These resources will help you research your market and deliver a winning message.

SRDS Media Planning and Buying Calculators
If you're planning to advertise and want to compare the media that will run your ads, keep SRDS's online calculators handy in your list of bookmarks. Calculate CPMs, ratings, and shares in a snap!

FedStats
The U.S. government produces an avalanche of useful market data every year; you just have to know where to look for it. This online gateway is the best place to start.

USAData's Topline Demographics Archive
Sure, you can also get free demographic information from the U.S. Census Bureau, but if you're only seeking the topline stats for people in major cities, then using USAData's archive will save you time.

Trade Show News Network
There's nothing like a trade show for identifying prospects and meeting your market face-to-face. TSNN is a portal for the trade show industry. It features a searchable database which the company claims has information on 15,000 trade shows and conferences and more than 30,000 seminars.

Internet Advertising Resource Service
Created by Michigan State University professor Hairong Li, this useful site will keep you abreast of the latest marketing developments. It also offers tools that will help you with market research and surveying customers on the Web.

Search Engine Watch
Getting your Website listed on a search engine is great, but how can you make your link stand out among the millions of other pages that a search engine typically lists? Learn how search engines rank listings, compare their effectiveness, and more, with this online guide from Internet.com.